EXCERPTS:
"British mattress manufacturer Savoir Beds this week is launching a limited edition "Royal Bed" with a $175,000 price tag at Kensington Palace in London. Savoir describes its mattress as "an investment" in your well being – presumably since "buying" a $175,000 mattress would just seem ridiculous.
"Ultimately, a "great night's sleep" is what it's all about, said Savoir Beds' managing director Alistair Hughes. "It's an investment that pays off every morning of your life."
"Each mattress will require more than 700 hours of labor. It will contain "masses and masses" of curled Latin American horse tail, "mountains" of pure Mongolian cashmere, and enough specially woven silk to be strung from New York to Miami and almost halfway back again (more than 1,600 miles worth).
"Only 60 of the beds will be made."
"The mattress is fully customizable in size and support – each side of the bed can be made with a different firmness to make both you and your significant other as comfortable as possible.
"Of course it's a massive amount of money and it will only appeal to the very lucky and very wealthy," Hughes acknowledged. But "if you're buying Gucci handbags, a suit from Saville Row or a Rolls Royce, you're looking for the best. And you spend a third of your life in bed."
"And consider this: the bed, mattress and box spring are guaranteed to last at least 25 years (although you'll have to replace the topper every 5-7 years for $5,000-$10,000).
If you divide $175,000 by 365 nights for 25 years, it comes out to less than $20 per night.
Sounds completely reasonable.
"Ultimately, a "great night's sleep" is what it's all about, said Savoir Beds' managing director Alistair Hughes. "It's an investment that pays off every morning of your life."
"Each mattress will require more than 700 hours of labor. It will contain "masses and masses" of curled Latin American horse tail, "mountains" of pure Mongolian cashmere, and enough specially woven silk to be strung from New York to Miami and almost halfway back again (more than 1,600 miles worth).
"Only 60 of the beds will be made."
"The mattress is fully customizable in size and support – each side of the bed can be made with a different firmness to make both you and your significant other as comfortable as possible.
"Of course it's a massive amount of money and it will only appeal to the very lucky and very wealthy," Hughes acknowledged. But "if you're buying Gucci handbags, a suit from Saville Row or a Rolls Royce, you're looking for the best. And you spend a third of your life in bed."
"And consider this: the bed, mattress and box spring are guaranteed to last at least 25 years (although you'll have to replace the topper every 5-7 years for $5,000-$10,000).
If you divide $175,000 by 365 nights for 25 years, it comes out to less than $20 per night.
Sounds completely reasonable.
© 2013 CNBC.com
